London-based startup Dattch is really an app that is dating a huge difference. We don’t suggest the very fact so it’s solely for lesbians, bisexual and/or bi-curious women — though that undoubtedly makes it stick out through the ranks of straight dating apps. Exactly just just What actually sets it aside is its mostly feminine group whom attempted to design a relationship app especially for homosexual ladies.
Dattch happens to be certainly one of 17 startups into the Wayra London incubator cohort, and contains simply closed a £100,000/$160,000 angel/small seed round, with three angel investors — including Yannick Pons and Andy Phillips. That investment bolsters the €40,000 spent by Wayra as an element of its incubator system, where Dattch will continue to be until January.
Being a dating application particularly created for homosexual females may well not seem too remarkable — however in reality the homosexual feminine dating scene is spectacularly defectively offered, claims creator and CEO Robyn Exton. “Every single dating product that’s been produced for homosexual females is horrific,” she informs TechCrunch. “The biggest issue [with rivals’ services and products] is they don’t have consideration of exactly just how these women can be various.”
Other apps evidently targeting lesbians and bisexual females typically reskin a male that is gay and slap a femme-friendly title onto it (Bender to Brenda, for example. Or GaydarGirls). “There’s no consideration of how a feminine individual might differ,” she contends.
Exton points out that lazy reskins of gay male platforms have actually triggered lesbian dating apps that ask 
incongruous questions like вЂhow much body locks can you have?’ — because they’re simply reusing the exact same homosexual male templates. Perhaps not exactly tailor created for a target that is female then.
Include to that particular, another problem that is big fake profiles — created by (right) guys who will be pretending to be feminine to allow them to pitch for a threesome using their вЂboyfriend.’ Or angling to вЂconvert’ lesbians. Helping to make the entire internet dating game a tiresome minefield for homosexual women that need certainly to spend some time finding out who’s fake and who’s for genuine before they are able to begin considering who they fancy.
“It does not happen super often, nevertheless the proven fact that it can happen means you don’t trust the communications which come through,” she adds. “It’s only a really bad experience all in every.”
Exton, who may have previous expertise in the internet dating space, including building a (straight) dating item, decided here needed to be an easy method to provide a residential district of users whom definitely have actually an appetite to satisfy one another, but probably don’t have a similar appetites as homosexual males (especially with regards to body hair). And undoubtedly don’t want to waste time weeding out straight males. And thus Dattch was created.
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“The actual trigger for me doing Dattch had been getting together with a number of my girl mates, and a pal had split up together with her gf therefore we had been like вЂcome on, you’re simply planning to need to register with a website’ and she really was reticent to get it done since they’re and had been all utterly shit,” claims Exton.
The business enterprise possibility she saw for Dattch would be to use the precise reverse way of cynical reskins, and build something which reflects just exactly exactly what homosexual females really want from the dating application. “Nobody had been contemplating an user that is female and also just how do females behave? What sort of causes will they be searching for?” she informs TechCrunch.
Just what exactly are homosexual ladies in search of? Firstly, a significant load of pictures. “The key behaviours that we saw and that we’re now emphasizing would be that they choose to browse all day. They are going to have a look at every photo that is single each and every image, plus it’s not only everything you seem like; females need to know the tiny reasons for you. Although not within an text that is awkward — they would like to manage to take in this content,” says Exton.
Not only pictures of possible times, then, but pictures of your location, everything you wear, things you prefer, places you wish to get. “Women would be in the same way interested to see just what your family area seems like, and exactly what your drink that is favourite is” she claims. “What we’ve done now could be to permit visitors to import these pictures that show who you really are, in the place of explaining it. So that it offers most of the content for females to flick through.”
